Sorilbran Stone – The Shelf, a Data-First Influencer Marketing Company

How the Interest Graph Is Transforming Content Discovery for Brands

Sorilbran Stone — Fri, 15 Nov 2024 18:02:33 +0000

Have you ever wondered how you end up on TikTok watching a 10-minute deep dive into vintage sneakers when all you wanted was a quick laugh? Or, in my case, how an innocent (dare I say, naive) plan to spend five minutes checking analytics spirals into a full-blown, twenty-minute rabbit hole of algorithm-approved shenanigans? That’s…

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28 Influencer Marketing Ideas That’ll Boost Your Sales

Sorilbran Stone — Mon, 28 Oct 2024 10:00:00 +0000

It’s time to sit down and map out your social media marketing campaigns for the holiday season. We thought it would be cool to publish a list of 28 influencer marketing ideas that we’re hoping will finally lay to rest the dreaded #basic product placement post. How Influencer Marketing Ideas Can Spice Up Your Holiday…

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Credibility > Popularity: Google Recognizes Creators with the Creator Designation

Sorilbran Stone — Sun, 29 Sep 2024 06:07:27 +0000

The role of influencers is undergoing a significant transformation. As brands increasingly rely on influencer partnerships to connect with their target audiences, it’s important to recognize that credibility is becoming more important than sheer popularity. Enter Google’s Creator Designation (my name, not theirs), a game-changer for both influencers and brands. Google’s what? I saw a…

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Gen Z’s Leveled-Up Version of Halloween🎃

Sorilbran Stone — Mon, 23 Sep 2024 04:00:00 +0000

When it comes to Halloween, it seems Gen Z has taken a page from the pumpkin spice playbook: they’re all in, all the time! Gone are the days when October 31st was merely a reason to don a pillowcase and traipse through the neighborhood begging for candy. Today, Halloween has transformed into a months-long celebration…

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September 2024 Social Media Calendar + Marketing Ideas

Sorilbran Stone — Mon, 12 Aug 2024 04:00:00 +0000

Welcome to the holiday season, right on the heels of the 2024 Summer Olympics, which were epic (assuming we’re blocking out the breaking competition, some of which was a little traumatic). We’re officially at that point when people start shopping for their fall décor, Halloween items, and holiday home goods. Plus, they pick up the…

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24 Father’s Day Spending Stats and Quirky Facts [INFOGRAPHIC]

Sorilbran Stone — Wed, 05 Jun 2024 04:00:00 +0000

Fathers. The entire concept of nature providing a gatekeeper who instructs, protects, directs, and loves you is a stroke of genius. The fact that many dads are also willing to battle zombies, soccer coaches, bullies, and morning traffic to keep us safe is also quite cool. This year, Father’s Day spending is expected to rake…

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2024 YouTube Audience Demographics: User Habits by Generation

Sorilbran Stone — Mon, 11 Dec 2023 17:00:00 +0000

If you have a handful (or a bucket full) of YouTube questions, you’re not alone. YouTube demographics, usage, and statistics are popular search topics these days. How many users does YouTube have? How many videos get watched every month? And how do older consumers use the platform compared to younger buyers? We cover that and…

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24 YouTube Statistics for 2025: The Stats and Trends That Drive YouTube

Sorilbran Stone — Mon, 04 Dec 2023 05:00:00 +0000

A few years ago, the pandemic fundamentally changed the way most of us YouTube. The YouTube statistics don’t lie. It went from being everybody’s favorite video app to being a bonafide social media platform that people were using to engage in synchronized activities, attend worship services, and fulfill some of their entertainment needs. Since then,…

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Mastering Social Media Algorithms: The Interest Graph vs the Social Graph

Sorilbran Stone — Fri, 20 Oct 2023 01:48:47 +0000

Updated November 2024 Do you know anything about social media algorithms? Asking for a friend. 😊 You’ve probably noticed that social media habits have changed A LOT over the last few years, and the biggest shifts primarily have to do with how popular social media platforms use algorithms to surface different types of content to…

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Is Influencer Marketing Dead?

Sorilbran Stone — Thu, 12 Oct 2023 17:03:00 +0000

Influencer marketing is dead? 💀 Is it possible that the era of the social media influencer has finally come to an end? I’ll be honest — the influencer marketing industry has changed A LOT over the past decade. However, the principles that govern influencer marketing are pretty well established. People will always talk to other…

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