Industry News – The Shelf, a Data-First Influencer Marketing Company

Credibility > Popularity: Google Recognizes Creators with the Creator Designation

Sorilbran Stone — Sun, 29 Sep 2024 06:07:27 +0000

The role of influencers is undergoing a significant transformation. As brands increasingly rely on influencer partnerships to connect with their target audiences, it’s important to recognize that credibility is becoming more important than sheer popularity. Enter Google’s Creator Designation (my name, not theirs), a game-changer for both influencers and brands. Google’s what? I saw a…

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US TikTok Ban Update: A Comprehensive Guide to the TikTok

Saphia Lanier — Mon, 16 Sep 2024 12:00:00 +0000

Tick..tock…tick…tock. No, I’m not referencing the famous Ke$ha song. Rather, I’m counting down the seconds to a potential TikTok ban in the United States and beyond. None of us want it, but it’s possible. Countries worldwide are already doing it, and brands that didn’t prepare are suffering from the sudden loss in a highly visible,…

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Are Fake Reviews Illegal? The FTC’s Crackdown on Fake Reviews and Buying Followers

The Shelf Team — Fri, 06 Sep 2024 12:15:00 +0000

We would never say the words, “Told you so” because we’re super classy. Very gracious. Very forgiving. Very take-the-high-road. But with the FTC’s recent ruling against fake reviews and buying social media followers, it’s time for brands and creators to rethink how they approach online endorsements and social proof. The new regulations are a game-changer…

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The Amazon Lawsuit: Implications for Brands Selling on the Platform

The Shelf Team — Thu, 28 Sep 2023 16:00:00 +0000

The ongoing antitrust case against Amazon brought forth by the US Federal Trade Commission and 17 U.S. states has far-reaching implications, not only for Amazon but also for brands that sell and promote their products on the platform. As this legal battle unfolds, it’s important to understand how it can impact your sales and marketing.…

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Allowlisting vs. Whitelisting: Why the Industry is Retiring the Term “Whitelisting”

The Shelf Team — Wed, 20 Sep 2023 15:55:49 +0000

If you’ve had the experience of joining a meeting and having someone use the term allowlisting, it may have taken you a second to catch up to what was going on. Depending on the situation, you may have even inquired about the term. What is allowlisting? When it comes to allowlisting vs. whitelisting, what’s the…

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The Shelf Launches Holiday Influencer Campaign for Trendy Plus-Size Fashion Brand

Christy Van der Henst — Tue, 30 Nov 2021 18:32:07 +0000

The well-known lifestyle brand has partnered with The Shelf Influencer Marketing Agency to highlight the beauty of the holiday season with a fashion-forward influencer campaign. Atlanta, GA December 1, 2021 – The Shelf Full-Funnel Influencer Marketing™ today announced it has signed a five-figure deal to build a fully-managed holiday influencer campaign for a trendy, curve-loving fashion…

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The Shelf Named to the Inc. 5000 List of the Fastest-Growing Private Companies in America

The Shelf Team — Tue, 17 Aug 2021 16:20:49 +0000

NEW YORK, August 17, 2021 – Inc. magazine today revealed that The Shelf Full-Funnel Influencer Marketing has been named to its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small…

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New Report: The State of Influencer Marketing After the Events of 2020

Sorilbran Stone — Thu, 29 Oct 2020 20:55:00 +0000

Our new report shows data that documents how the influencer space made a HUGE shift this summer. Did brands even notice? Today, we released the report, Real Influence: The State of Influencer Marketing After the Events of 2020. The report analyzes the events of 2020 within the context of a social media landscape where, in…

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Audience Poll: Tutorials, Memes are the most wanted influencer content

Sorilbran Stone — Thu, 03 Sep 2020 10:39:00 +0000

Just when you thought you mastered which camera angles create the most compelling Instagram pics (and white space and all that), turns out social media users have an actual preference for the kind of content they see. What Kind of Content Should You Include In Your Influencer Marketing Campaign? The People Have Spoken eMarketer released…

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Press Release: The Shelf Releases New Guide On Pinterest Influencer Marketing

Sorilbran Stone — Thu, 20 Aug 2020 10:58:00 +0000

FOR IMMEDIATE RELEASE New Guide by NY Influencer Agency Shows Other Agencies How to Use Pinterest for Influencer Campaigns The Shelf Full-Funnel Influencer Marketing™ releases its fourth strategy guide ahead of the holiday season to highlight the features and opportunities in Pinterest influencer marketing Brooklyn, NY August 20, 2020 — The Shelf, a Brooklyn-based influencer…

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