generation Z – The Shelf, a Data-First Influencer Marketing Company

INFOGRAPHIC: The Winter 2024 Guide to Holiday Spending and Trends

Ariana Newhouse — Thu, 07 Nov 2024 22:45:00 +0000

The winter holidays are right around the corner, and this year, 92 percent of Americans will celebrate at least one. Guess how much they’ll spend? An average of $902 each! That’s up $27 from last year and a new holiday spending record. This is, of course, great news for marketers. Holiday shopping can make a…

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The Holiday Hustle: Gen Z’s Holiday Shopping Blueprint

Saphia Lanier — Mon, 14 Oct 2024 10:00:00 +0000

It’s Gen Z for the holiday win! With a staggering $360 billion in spending power, this digital-native generation is the golden ticket for brands this festive season. On track to become the wealthiest generation ever, with an anticipated spending potential of $12 trillion by 2030, they’re also expected to lead holiday spending this year. As…

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Gen Z’s Leveled-Up Version of Halloween🎃

Sorilbran Stone — Mon, 23 Sep 2024 04:00:00 +0000

When it comes to Halloween, it seems Gen Z has taken a page from the pumpkin spice playbook: they’re all in, all the time! Gone are the days when October 31st was merely a reason to don a pillowcase and traipse through the neighborhood begging for candy. Today, Halloween has transformed into a months-long celebration…

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Meet Generation Z: Characteristics and Values of America’s Most Diverse Generation

The Shelf Team — Mon, 03 Jul 2023 16:00:00 +0000

After years of collecting data, updating stats, and putting out strategy-focused content to help marketers run influencer campaigns, we thought it would be really cool to build a multimedia collection of the insights we’ve gathered on Generation Z characteristics from some of our favorite sources, including Pew Research, McKinsey, Forrester, Think with Google, Klarna, and…

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Gen Z Social Media: How They Use It and the Content They Want to See

The Shelf Team — Mon, 15 May 2023 04:00:00 +0000

Let's explore the dynamic duo of Gen Z x social media - how they use it, their preferred platforms, time spent online, shopping behaviors, affinity for influencers, and the impact of influencer recommendations on their purchasing decisions.

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What Makes Them Buy: The Gen Z Spending Habits To Know in 2023

Sorilbran Stone — Mon, 17 Apr 2023 16:00:00 +0000

Gen Z consumers have some pretty unique characteristics, especially as it relates to how they spend their time, what they value and how brands should reach them. Gen Z is a financial powerhouse, and half the members of this generation haven’t even entered the job market yet. But smart marketers have their sights set on…

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GEN Z INFLUENCERS WITH MAD SWAY AROUND THE WORLD

Danielle Hayes — Wed, 11 Jul 2018 09:11:00 +0000

The Famous and Influential: 14 Gen Z Influencers the World is Watching Millennials may have been the apple of the marketing world’s eye for the last few years, but with most members of this generation rounding 30, the change in their habits means they’re no longer the target market for many brands. Enter Gen Z.…

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