buyer behavior – The Shelf, a Data-First Influencer Marketing Company

The Holiday Hustle: Gen Z’s Holiday Shopping Blueprint

Saphia Lanier — Mon, 14 Oct 2024 10:00:00 +0000

It’s Gen Z for the holiday win! With a staggering $360 billion in spending power, this digital-native generation is the golden ticket for brands this festive season. On track to become the wealthiest generation ever, with an anticipated spending potential of $12 trillion by 2030, they’re also expected to lead holiday spending this year. As…

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34 Travel Stats You Need to Know for a Brilliant 2024 Marketing Campaign

Ariana Newhouse — Thu, 19 Sep 2024 12:00:00 +0000

Are you looking to run a travel marketing campaign this year? Well, you’re in luck. We’ve compiled all the essential travel stats you need to know to reach your goals and exceed expectations. We’ll break down the travel trends by generation. That way, you can implement the best practices for marketing to different generations of…

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Meet Generation Z: Characteristics and Values of America’s Most Diverse Generation

The Shelf Team — Mon, 03 Jul 2023 16:00:00 +0000

After years of collecting data, updating stats, and putting out strategy-focused content to help marketers run influencer campaigns, we thought it would be really cool to build a multimedia collection of the insights we’ve gathered on Generation Z characteristics from some of our favorite sources, including Pew Research, McKinsey, Forrester, Think with Google, Klarna, and…

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What Makes Them Buy: The Gen Z Spending Habits To Know in 2023

Sorilbran Stone — Mon, 17 Apr 2023 16:00:00 +0000

Gen Z consumers have some pretty unique characteristics, especially as it relates to how they spend their time, what they value and how brands should reach them. Gen Z is a financial powerhouse, and half the members of this generation haven’t even entered the job market yet. But smart marketers have their sights set on…

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What Makes Them Buy: Millennial Parents in 2023

Sorilbran Stone — Thu, 16 Feb 2023 17:00:00 +0000

Fellow marketers, we’ve spent our fair share of time mulling over research about Millennials – what they eat, what they drink, how they engage, how they spend their money and time. As Millennials age up (the oldest Millennials have reached midlife), it becomes equally important to find out how Millennials are doing with the adulting…

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How to Launch a Product on Instagram in 8 Simple Steps

Ariana Newhouse — Mon, 13 Feb 2023 17:00:00 +0000

Launching a new product on Instagram can feel daunting, but it doesn’t have to. Exact stats differ, but it’s estimated that somewhere between 60 to 83 percent of Instagram scrollers use the app for product discovery. So, there are plenty of customers seeking out new products on their daily feeds. All you have to do…

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What Makes Them Buy: Marketing To Millennial Men

The Shelf Team — Fri, 03 Feb 2023 19:15:00 +0000

What is it about Millennial men that you need to know if you want them to spend money with you? First, Millennial men are the driving force behind many current trends in consumerism, and their habits point to a crucial insight: this generation approaches spending differently than the Boomers and Gen Xers before them. Born…

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Marketing to Baby Boomers: What Makes Them Buy in 2024?

Lira Stone — Mon, 09 Jan 2023 05:00:00 +0000

Baby Boomers are an incredibly powerful marketing demographic, responsible for billions of dollars in spending annually — and if you’re not marketing to them in the right way, you could be missing out on tremendous opportunities. In this listicle, we’ll share why watching Baby Boomer trends and digging into what drives the purchasing decisions of…

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What Makes Them Buy: Generation X

Lira Stone — Thu, 20 Oct 2022 04:00:00 +0000

Cross Colours Jeans. The Walkman. And gross overuse of the word “alternative”. Just a few of the things that come to mind when we think about the generation birthed largely by Baby Boomers, Generation X. Born between 1965 and 1980, Gen Xers grew up during an era of sweeping social and economic change. Marketing dollars…

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Influencer Campaign Planning: Defining Your Target Audience

Guest Post — Thu, 06 Feb 2020 09:52:00 +0000

This piece was originally published waaaay back in 2014 by Anjali Rao. Why bother defining a target audience? Isn’t it better just to lump everyone together? If my brand reaches out to everyone and their mom, someone is bound to like us, right? NO. NOT RIGHT! (CAPS STRESS URGENCY) That’s an expensive and ineffective strategy…

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