Lira Stone – The Shelf, a Data-First Influencer Marketing Company

6 Mother’s Day Marketing Strategies to Boost Foot Traffic

Lira Stone — Tue, 26 Mar 2024 12:00:00 +0000

Mother’s Day is one of THE MOST celebrated holidays on earth, and for brands that means it’s time for some really smart, sticky Mother’s Day marketing. There are something like two billion moms around the world, 85 million of whom are in the United States and 10 million of whom are in Canada (give or…

The post 6 Mother’s Day Marketing Strategies to Boost Foot Traffic appeared first on The Shelf, a Data-First Influencer Marketing Company.

A Few Of Our Favorite Things: Easter Marketing Ideas

Lira Stone — Mon, 11 Mar 2024 04:04:00 +0000

You know what time it is! If you don’t, let me tell you: It’s time for Easter Marketing Ideas! Springtime is here! Woot! Woot! So, it’s time for The Shelf’s Annual Easter Marketing Contest. Now, no one actually ever enters this contest per se… but we have taken it upon ourselves to pit one firm…

The post A Few Of Our Favorite Things: Easter Marketing Ideas appeared first on The Shelf, a Data-First Influencer Marketing Company.

Amazon Influencer Marketing 101

Lira Stone — Tue, 14 Nov 2023 05:00:00 +0000

E-commerce has become synonymous with influencer marketing. For some consumers, it’s almost impossible to shop online without first considering what their favorite influencer has to say about any particular product or service. Both brands and consumers have come to realize why understanding influencer marketing is key. In this Amazon influencer marketing guide, we’ll explore the…

The post Amazon Influencer Marketing 101 appeared first on The Shelf, a Data-First Influencer Marketing Company.

Your Guide to Local Influencer Marketing

Lira Stone — Thu, 02 Nov 2023 04:00:00 +0000

The whole universe seems like it’s just a click away. You can marvel at the cosmic brilliance captured by the Hubble Space Telescope. Feel the pulse of Times Square through live cams. Gaze at the Northern Lights in real-time. And do virtual tours of ancient Egyptian pyramids just using your thumbs. The ability to reach…

The post Your Guide to Local Influencer Marketing appeared first on The Shelf, a Data-First Influencer Marketing Company.

Facebook Ads vs Influencer Marketing

Lira Stone — Tue, 22 Aug 2023 04:00:00 +0000

When deciding where to spend your precious marketing budget, you may find yourself weighing Facebook ads vs influencer marketing. We’ve been there, too. That’s why we created this post to give you all the nitty gritty details on both strategies so you can decide which is best for you. Facebook ad revenue is expected to…

The post Facebook Ads vs Influencer Marketing appeared first on The Shelf, a Data-First Influencer Marketing Company.

What’s the Deal with Content Rights and Monetization?

Lira Stone — Mon, 14 Aug 2023 04:00:00 +0000

Because the content creation economy is still a new online phenomenon, there aren’t a lot of standards or “normals.” Plus, the industry’s exponential growth makes keeping up a challenge. Whether this is your side hustle or full-time gig, you can make big bucks as an influencer. Here at The Shelf, we want to help you…

The post What’s the Deal with Content Rights and Monetization? appeared first on The Shelf, a Data-First Influencer Marketing Company.

The Price of Influence: How To Set Your Influencer Marketing Budget

Lira Stone — Thu, 27 Jul 2023 04:00:00 +0000

Pink graphic featuring coins and character holding piggy bank below the text: The Price of Influencer: How to Set Your Influencer Marketing Budget

The post The Price of Influence: How To Set Your Influencer Marketing Budget appeared first on The Shelf, a Data-First Influencer Marketing Company.

9 Powerful Influencer Marketing KPIs

Lira Stone — Thu, 06 Jul 2023 04:00:00 +0000

You’ve scheduled a post, written the caption, and hit publish. But will your influencer marketing campaign be successful? The answer lies in your KPIs (key performance indicators). This goes beyond likes, comments, and shares. To truly gauge the success of your influencer campaign, you need to look at influencer marketing KPIs. Did you know there…

The post 9 Powerful Influencer Marketing KPIs appeared first on The Shelf, a Data-First Influencer Marketing Company.

The 2024 Guide to Marketing on Instagram

Lira Stone — Thu, 22 Jun 2023 04:00:00 +0000

Before we dive into all things Instagram influencer marketing, I have a question: Red pill or blue pill? If you take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. If you take the red pill, you stay in Wonderland, and I’ll show you how…

The post The 2024 Guide to Marketing on Instagram appeared first on The Shelf, a Data-First Influencer Marketing Company.

How to Loop Live Shopping Into Your Influencer Campaigns

Lira Stone — Mon, 06 Feb 2023 17:00:00 +0000

Shopping has been part of our everyday lives for thousands of years, and Live Shopping has been around at least since the 1970s. In ancient times, we were bartering goods at the agora, and today, we’re shopping Black Friday Deals on Amazon Live. The fact is, exchanging goods and services has always been a massive…

The post How to Loop Live Shopping Into Your Influencer Campaigns appeared first on The Shelf, a Data-First Influencer Marketing Company.