target audience – The Shelf, a Data-First Influencer Marketing Company

Gen Z Social Media: How They Use It and the Content They Want to See

The Shelf Team — Mon, 15 May 2023 04:00:00 +0000

Let's explore the dynamic duo of Gen Z x social media - how they use it, their preferred platforms, time spent online, shopping behaviors, affinity for influencers, and the impact of influencer recommendations on their purchasing decisions.

The post Gen Z Social Media: How They Use It and the Content They Want to See appeared first on The Shelf, a Data-First Influencer Marketing Company.

Influencer Campaign Planning: Defining Your Target Audience

Guest Post — Thu, 06 Feb 2020 09:52:00 +0000

This piece was originally published waaaay back in 2014 by Anjali Rao. Why bother defining a target audience? Isn’t it better just to lump everyone together? If my brand reaches out to everyone and their mom, someone is bound to like us, right? NO. NOT RIGHT! (CAPS STRESS URGENCY) That’s an expensive and ineffective strategy…

The post Influencer Campaign Planning: Defining Your Target Audience appeared first on The Shelf, a Data-First Influencer Marketing Company.