demographics – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com We're a creative + strategy influencer marketing company running 🦄 campaigns. All the verticals. All the platforms. Tue, 31 Dec 2024 05:06:31 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://www.theshelf.com/wp-content/uploads/2021/08/cropped-the-Shelf-logo-orange-32x32.png demographics – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com 32 32 2024 YouTube Audience Demographics: User Habits by Generation https://www.theshelf.com/the-blog/youtube-user-habits/ https://www.theshelf.com/the-blog/youtube-user-habits/#respond Mon, 11 Dec 2023 17:00:00 +0000 https://www.theshelf.com/?p=13144 If you have a handful (or a bucket full) of YouTube questions, you’re not alone. YouTube demographics, usage, and statistics are popular search topics these days. How many users does YouTube have? How many videos get watched every month? And how do older consumers use the platform compared to younger buyers? We cover that and…

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]]> https://www.theshelf.com/the-blog/youtube-user-habits/feed/ 0 24 YouTube Statistics for 2025: The Stats and Trends That Drive YouTube https://www.theshelf.com/the-blog/youtube-statistics-and-trends/ https://www.theshelf.com/the-blog/youtube-statistics-and-trends/#respond Mon, 04 Dec 2023 05:00:00 +0000 http://34.239.214.20/?p=11334 A few years ago, the pandemic fundamentally changed the way most of us YouTube. The YouTube statistics don’t lie. It went from being everybody’s favorite video app to being a bonafide social media platform that people were using to engage in synchronized activities, attend worship services, and fulfill some of their entertainment needs. Since then,…

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]]> https://www.theshelf.com/the-blog/youtube-statistics-and-trends/feed/ 0 What Makes Them Buy: Millennial Parents in 2023 https://www.theshelf.com/the-blog/millennial-parents/ https://www.theshelf.com/the-blog/millennial-parents/#respond Thu, 16 Feb 2023 17:00:00 +0000 http://34.239.214.20/?p=2157 Fellow marketers, we’ve spent our fair share of time mulling over research about Millennials – what they eat, what they drink, how they engage, how they spend their money and time. As Millennials age up (the oldest Millennials have reached midlife), it becomes equally important to find out how Millennials are doing with the adulting…

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]]> https://www.theshelf.com/the-blog/millennial-parents/feed/ 0 What Makes Them Buy: Marketing To Millennial Men https://www.theshelf.com/the-blog/marketing-to-millennial-men/ https://www.theshelf.com/the-blog/marketing-to-millennial-men/#respond Fri, 03 Feb 2023 19:15:00 +0000 http://34.239.214.20/?p=11314 What is it about Millennial men that you need to know if you want them to spend money with you? First, Millennial men are the driving force behind many current trends in consumerism, and their habits point to a crucial insight: this generation approaches spending differently than the Boomers and Gen Xers before them. Born…

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]]> https://www.theshelf.com/the-blog/marketing-to-millennial-men/feed/ 0 Marketing to Baby Boomers: What Makes Them Buy in 2024? https://www.theshelf.com/the-blog/marketing-to-boomers/ https://www.theshelf.com/the-blog/marketing-to-boomers/#respond Mon, 09 Jan 2023 05:00:00 +0000 http://34.239.214.20/?p=2814 Baby Boomers are an incredibly powerful marketing demographic, responsible for billions of dollars in spending annually — and if you’re not marketing to them in the right way, you could be missing out on tremendous opportunities. In this listicle, we’ll share why watching Baby Boomer trends and digging into what drives the purchasing decisions of…

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]]> https://www.theshelf.com/the-blog/marketing-to-boomers/feed/ 0 What Makes Them Buy: Generation X https://www.theshelf.com/the-blog/generation-x/ https://www.theshelf.com/the-blog/generation-x/#respond Thu, 20 Oct 2022 04:00:00 +0000 http://34.239.214.20/?p=11326 Cross Colours Jeans. The Walkman. And gross overuse of the word “alternative”. Just a few of the things that come to mind when we think about the generation birthed largely by Baby Boomers, Generation X. Born between 1965 and 1980, Gen Xers grew up during an era of sweeping social and economic change. Marketing dollars…

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]]> https://www.theshelf.com/the-blog/generation-x/feed/ 0 How to Loop Podcast Influencer Marketing Into Your Next Campaign https://www.theshelf.com/the-blog/podcast-influencer-marketing/ https://www.theshelf.com/the-blog/podcast-influencer-marketing/#respond Tue, 12 Oct 2021 15:16:12 +0000 https://www.theshelf.com/?p=13161 Have you ever thought about running a podcast influencer marketing campaign? We have. We actually run those types of campaigns for our clients when the product is a good fit. So, let’s talk about the strategy we use to incorporate podcast influencers into digital marketing campaigns. This way, you’ll have a roadmap for when and…

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]]> https://www.theshelf.com/the-blog/podcast-influencer-marketing/feed/ 0 Influencer Campaign Planning: Defining Your Target Audience https://www.theshelf.com/the-blog/defining-your-target-audience-for-influencer-campaigns/ https://www.theshelf.com/the-blog/defining-your-target-audience-for-influencer-campaigns/#respond Thu, 06 Feb 2020 09:52:00 +0000 http://34.239.214.20/?p=1470 This piece was originally published waaaay back in 2014 by Anjali Rao. Why bother defining a target audience? Isn’t it better just to lump everyone together? If my brand reaches out to everyone and their mom, someone is bound to like us, right? NO. NOT RIGHT! (CAPS STRESS URGENCY) That’s an expensive and ineffective strategy…

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]]> https://www.theshelf.com/the-blog/defining-your-target-audience-for-influencer-campaigns/feed/ 0 WHAT MAKES THEM BUY: MILLENNIAL WOMEN & MILLENNIAL MOMS https://www.theshelf.com/the-blog/millennial-women-millennial-moms/ https://www.theshelf.com/the-blog/millennial-women-millennial-moms/#respond Tue, 13 Nov 2018 13:55:00 +0000 http://34.239.214.20/?p=2810 The 8 Things About Millennial Women and Millennial Moms You May Be Missing By far, the most coveted demographic for those selling consumer goods has to be Millennial women. This magical segment of the global population has been responsible for sweeping changes in how we tell stories, how we use family photos, how we use…

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