statistics – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com We're a creative + strategy influencer marketing company running 🦄 campaigns. All the verticals. All the platforms. Sat, 14 Dec 2024 09:02:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://www.theshelf.com/wp-content/uploads/2021/08/cropped-the-Shelf-logo-orange-32x32.png statistics – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com 32 32 7 Holiday Insights for the Most Wonderful Influencer Marketing of the Year https://www.theshelf.com/the-blog/7-holiday-insights-for-the-most-wonderful-influencer-marketing-of-the-year/ https://www.theshelf.com/the-blog/7-holiday-insights-for-the-most-wonderful-influencer-marketing-of-the-year/#respond Mon, 11 Nov 2024 11:42:00 +0000 https://www.theshelf.com/?p=22425 It’s the most wonderful time of the year — for holiday marketing campaigns, that is! It’s time to pull out all the best influencer marketing tips and tricks to make your shoppers merry and your sales numbers bright. We’ve compiled seven holiday insights to help your campaigns succeed this holiday season.  Whether you already have…

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]]> https://www.theshelf.com/the-blog/7-holiday-insights-for-the-most-wonderful-influencer-marketing-of-the-year/feed/ 0 34 Travel Stats You Need to Know for a Brilliant 2024 Marketing Campaign https://www.theshelf.com/the-blog/travel-stats-you-need-to-know/ https://www.theshelf.com/the-blog/travel-stats-you-need-to-know/#respond Thu, 19 Sep 2024 12:00:00 +0000 https://www.theshelf.com/?p=21178 Are you looking to run a travel marketing campaign this year? Well, you’re in luck. We’ve compiled all the essential travel stats you need to know to reach your goals and exceed expectations.  We’ll break down the travel trends by generation. That way, you can implement the best practices for marketing to different generations of…

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]]> https://www.theshelf.com/the-blog/travel-stats-you-need-to-know/feed/ 0 2024 Back-to-School Spending Infographic + Tips to Rock Your Campaign https://www.theshelf.com/the-blog/back-to-school/ https://www.theshelf.com/the-blog/back-to-school/#respond Thu, 25 Jul 2024 04:00:00 +0000 http://34.239.214.20/?p=2013 It is officially back-to-school time. Every year, parents (and especially students) must face the inevitable: the arrival of midsummer. It brings back-to-school spending, sales, trends, and marketing. Plus tons of back-to-school stats. Tons. So many in fact, we’ve taken the liberty of compiling the key ones for you here in our 2024 Back-to-School Spending Infographic.…

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]]> https://www.theshelf.com/the-blog/back-to-school/feed/ 0 24 Father’s Day Spending Stats and Quirky Facts [INFOGRAPHIC] https://www.theshelf.com/the-blog/fathers-day-stats-infographic/ https://www.theshelf.com/the-blog/fathers-day-stats-infographic/#respond Wed, 05 Jun 2024 04:00:00 +0000 http://34.239.214.20/?p=2906 Fathers. The entire concept of nature providing a gatekeeper who instructs, protects, directs, and loves you is a stroke of genius. The fact that many dads are also willing to battle zombies, soccer coaches, bullies, and morning traffic to keep us safe is also quite cool. This year, Father’s Day spending is expected to rake…

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]]> https://www.theshelf.com/the-blog/fathers-day-stats-infographic/feed/ 0 2024 YouTube Audience Demographics: User Habits by Generation https://www.theshelf.com/the-blog/youtube-user-habits/ https://www.theshelf.com/the-blog/youtube-user-habits/#respond Mon, 11 Dec 2023 17:00:00 +0000 https://www.theshelf.com/?p=13144 If you have a handful (or a bucket full) of YouTube questions, you’re not alone. YouTube demographics, usage, and statistics are popular search topics these days. How many users does YouTube have? How many videos get watched every month? And how do older consumers use the platform compared to younger buyers? We cover that and…

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]]> https://www.theshelf.com/the-blog/youtube-user-habits/feed/ 0 24 YouTube Statistics for 2025: The Stats and Trends That Drive YouTube https://www.theshelf.com/the-blog/youtube-statistics-and-trends/ https://www.theshelf.com/the-blog/youtube-statistics-and-trends/#respond Mon, 04 Dec 2023 05:00:00 +0000 http://34.239.214.20/?p=11334 A few years ago, the pandemic fundamentally changed the way most of us YouTube. The YouTube statistics don’t lie. It went from being everybody’s favorite video app to being a bonafide social media platform that people were using to engage in synchronized activities, attend worship services, and fulfill some of their entertainment needs. Since then,…

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]]> https://www.theshelf.com/the-blog/youtube-statistics-and-trends/feed/ 0 [INFOGRAPHIC] The 2023 Guide to the Business of Mother’s Day Spending and Trends https://www.theshelf.com/the-blog/mothers-day-infographic/ https://www.theshelf.com/the-blog/mothers-day-infographic/#respond Thu, 27 Apr 2023 04:00:00 +0000 http://34.239.214.20/?p=3014 Mother’s Day 2023 is right around the corner, creeping up on both consumers and brands alike. And even though the majority of presents are bought super last minute, spending on Mom increases A LOT year after year. For example, we’re up $4 billion over last year’s spending. That means it’s time to get those Mother’s Day…

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]]> https://www.theshelf.com/the-blog/mothers-day-infographic/feed/ 0 INFOGRAPHIC: Stats-a-Plenty for St. Patrick’s Day Spending https://www.theshelf.com/the-blog/st-patricks-day-spending-infographic/ https://www.theshelf.com/the-blog/st-patricks-day-spending-infographic/#respond Mon, 28 Feb 2022 05:00:00 +0000 https://www.theshelf.com/?p=12614 While it’s technically our last winter holiday, St. Patrick’s Day is considered the first holiday of spring for many of us. For marketers, St. Patrick’s Day spending presents an interesting opportunity to get in front of consumers during a month when CPG spending spikes. After all, St. Patrick’s Day is preceded by Shrove Tuesday (paczkis!!!)…

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]]> https://www.theshelf.com/the-blog/st-patricks-day-spending-infographic/feed/ 0 Marketing To Sports Fans: Viewership & Demographics [Infographic] https://www.theshelf.com/the-blog/sports-viewership/ https://www.theshelf.com/the-blog/sports-viewership/#respond Thu, 16 May 2019 14:59:00 +0000 http://34.239.214.20/?p=11352 Memorial Day marks the unofficial start of summer, and you know what that means? NBA Finals. And NHL Finals. And Sunday night baseball. And soccer season. In short, summertime means it’s time for fans of professional sports to enjoy their favorite pastimes. So, we put together some stats about sports viewership, fan demographics, and sports…

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]]> https://www.theshelf.com/the-blog/sports-viewership/feed/ 0 Food, Flags, Fireworks: 4th of July Spending https://www.theshelf.com/the-blog/12-products-that-will-get-a-big-boost-in-sales-this-fourth-of-july/ https://www.theshelf.com/the-blog/12-products-that-will-get-a-big-boost-in-sales-this-fourth-of-july/#respond Thu, 31 May 2018 10:04:00 +0000 http://34.239.214.20/?p=2914 12 Products That Will Get A Big Boost In Sales This Fourth Of July It’s time for summer’s biggest, baddest holiday – the Fourth of July. Every year, more than 200 million Americans gear up to partake in the nationwide festivities that mark the anniversary of our country’s independence. And every year, a short list…

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