instagram marketing – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com We're a creative + strategy influencer marketing company running 🦄 campaigns. All the verticals. All the platforms. Mon, 18 Nov 2024 21:29:28 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://www.theshelf.com/wp-content/uploads/2021/08/cropped-the-Shelf-logo-orange-32x32.png instagram marketing – The Shelf, a Data-First Influencer Marketing Company https://www.theshelf.com 32 32 The Marketer’s Guide to Instagram Influencer Marketing https://www.theshelf.com/the-blog/instagram-influencer-marketing/ https://www.theshelf.com/the-blog/instagram-influencer-marketing/#respond Mon, 19 Aug 2024 04:00:00 +0000 https://www.theshelf.com/?p=14057 Instagram influencer marketing in 2025? Yeah, it’s still very much a thing. In fact, Instagram continues to reign supreme as a marketing playground for businesses of all sizes. Why? Because if you’re looking for ways to beat competitors, outwit search engines, and engage with customers where they hang out, Instagram influencers are your secret weapon.…

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What Is Instagram? https://www.theshelf.com/the-blog/what-is-instagram/ https://www.theshelf.com/the-blog/what-is-instagram/#respond Tue, 11 Jun 2024 04:00:00 +0000 https://www.theshelf.com/?p=20647 What is Instagram? So glad you asked! Instagram is a free social media platform. It’s revolutionized the way people share and consume visual content. It fundamentally changed the marketing industry. When it comes to marketing, there’s marketing before Instagram and marketing as we know it now. Since its inception in 2010, Instagram has grown into…

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13 Instagram Stats and Facts Marketers Need to Know https://www.theshelf.com/the-blog/13-instagram-stats-for-marketers/ https://www.theshelf.com/the-blog/13-instagram-stats-for-marketers/#respond Tue, 23 Apr 2024 04:00:00 +0000 https://www.theshelf.com/?p=20454 Since its release more than a decade ago, Instagram has not only become one of the most popular social media platforms but one of the top ten websites in the WORLD. Instagram rings in at a cool 7th place for most visited website in the world. How’s that for a fun Instagram fact? A quarter…

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Our Top 5 Mother’s Day Instagram Marketing Strategies https://www.theshelf.com/the-blog/mothers-day-instagram-marketing-strategies/ https://www.theshelf.com/the-blog/mothers-day-instagram-marketing-strategies/#respond Thu, 11 Apr 2024 04:00:00 +0000 https://www.theshelf.com/?p=20396 It’s that time of year again. Mom’s time. Mother’s Day is right around the corner. And we’re thinking about special gifts for all the moms in our life. Be it our own moms, our daughters, friends who are moms, our mothers-in-law, or daughters-in-law. If you start to go down the list, it quickly adds up.…

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Mastering Social Media Algorithms: The Interest Graph vs the Social Graph https://www.theshelf.com/the-blog/social-media-algorithms-interest-graph-vs-social-graph/ https://www.theshelf.com/the-blog/social-media-algorithms-interest-graph-vs-social-graph/#respond Fri, 20 Oct 2023 01:48:47 +0000 https://www.theshelf.com/?p=19098 Updated November 2024 Do you know anything about social media algorithms? Asking for a friend. 😊 You’ve probably noticed that social media habits have changed A LOT over the last few years, and the biggest shifts primarily have to do with how popular social media platforms use algorithms to surface different types of content to…

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The Marketer’s Guide to Instagram Features https://www.theshelf.com/the-blog/the-marketers-guide-to-instagram-features/ https://www.theshelf.com/the-blog/the-marketers-guide-to-instagram-features/#respond Mon, 01 May 2023 16:00:00 +0000 https://www.theshelf.com/?p=15807 For many of us, Instagram is already a part of daily life. But that doesn’t mean we’ve given a lot of thought to the hottest new Instagram features or that we’ve properly analyzed our Instagram statistics.  We scroll when we’re waiting in line or need a break from work. We laugh at memes and type…

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17 Key Influencer Marketing Trends for 2023 https://www.theshelf.com/the-blog/influencer-marketing-trends/ https://www.theshelf.com/the-blog/influencer-marketing-trends/#respond Thu, 17 Nov 2022 21:44:00 +0000 https://www.theshelf.com/?p=13414 Influencer marketing has become an integral part of the digital landscape for many brands. As the influencer marketing industry continues to grow in popularity, utility, and measurability, marketers are allocating more and more of their overall marketing spend to influencer campaigns. But our industry changes fast. Influencer marketing trends emerge, and before you know it,…

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A Marketer’s Guide to Influencer Allowlisting https://www.theshelf.com/influencer-campaign-strategy/marketers-guide-to-influencer-allowlisting/ https://www.theshelf.com/influencer-campaign-strategy/marketers-guide-to-influencer-allowlisting/#respond Sat, 05 Mar 2022 00:09:01 +0000 https://www.theshelf.com/?p=14640 You may have heard influencer allowlisting is a hot topic in the influencer marketing world, but what exactly is it? How do you know if allowlisting is the right influencer marketing strategy for your next campaign?  And what social media channels work best for allowlisting content? Don’t worry, I had lots of questions too. But…

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How To Use Instagram Influencers To Promote Your Big Sale https://www.theshelf.com/the-blog/use-instagram-influencers-to-promote-big-sale/ https://www.theshelf.com/the-blog/use-instagram-influencers-to-promote-big-sale/#respond Thu, 12 Nov 2020 13:05:00 +0000 http://34.239.214.20/?p=1183 It’s holiday marketing time! If you’re one of the millions of brands planning a big, holiday thing, partnering with Instagram influencers can be an invaluable marketing strategy for getting the word out about your big sale and converting followers to clickers. First, let’s start with the good news: it’s not hard to get people interested…

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How to Tailor Instagram Posts to Grab the Baby Boomer CBD Market https://www.theshelf.com/the-blog/marketing-cbd-to-baby-boomers/ https://www.theshelf.com/the-blog/marketing-cbd-to-baby-boomers/#respond Tue, 13 Aug 2019 05:14:00 +0000 http://34.239.214.20/?p=1986 The Social Media Strategies Big Brands Like Lord Jones Are Using to Reach the Baby Boomer CBD Market The CBD crowd is a motley bunch. Entrepreneurs, young moms, less-young moms, grandmas, dads, veterans… just about anyone can find a good use for something in the growing catalog of products that contain cannabidiol. And because of…

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