Lauren Jung – The Shelf, a Data-First Influencer Marketing Company

[INFOGRAPHIC] The 2023 Guide to the Business of Mother’s Day Spending and Trends

Lauren Jung — Thu, 27 Apr 2023 04:00:00 +0000

Mother’s Day 2023 is right around the corner, creeping up on both consumers and brands alike. And even though the majority of presents are bought super last minute, spending on Mom increases A LOT year after year. For example, we’re up $4 billion over last year’s spending. That means it’s time to get those Mother’s Day…

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Here Is EXACTLY How We Ran Our First Influencer Campaign

Lauren Jung — Thu, 30 May 2019 10:17:00 +0000

Updated May 2019 Working with bloggers can be a somewhat daunting task if you’ve never done it before. I know this from experience. In fact, the rabbit hole that is influencer marketing is what pivoted our original business model from being a fashion shopping app to being a robust influencer platform. I know there are…

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A Simple(ish) 7-Step Plan for Finding the Right Influencers for Your Brand

Lauren Jung — Wed, 24 Apr 2019 14:53:00 +0000

We’ll be the first to admit it: there are a ton of ways and some really smart techniques out there that will allow social media users and content creators to inflate their numbers. So, it can be hard for brands that are still having trouble finding the right influencers for their campaigns. In this post…

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Why Vanity Metrics Matter Less Than You Think

Lauren Jung — Wed, 12 Sep 2018 10:47:00 +0000

Vanity Metrics: The Shady Side of Influencer Marketing (and Why Big Brands Are Finally Calling BS on the Whole Industry) Last Updated September 2018 “Vanity metrics” is a term that comes up pretty often in the context of influencer marketing, typically referring to metrics like follower counts and blog traffic. Vanity metrics, by definition, are meant…

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Why Do Bloggers Charge for Sponsored Posts?

Lauren Jung — Fri, 10 Aug 2018 13:16:00 +0000

* This post was last update August 10, 2018 * This article is the first in a series of posts I’ll be sharing around the questions of cost, ROI and strategy. I want to address these pain points as they come up time and time again when brands and PR pros are getting started with…

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Thanksgiving, Black Friday, and Shop Small Campaigns

Lauren Jung — Thu, 12 Oct 2017 08:11:00 +0000

The Many Faces of Thanksgiving Influencer Marketing Campaigns – One of the primary benefits of Thanksgiving marketing is that there’s a considerably wide range of products that can intuitively fit your Thanksgiving Day marketing campaign. Unlike, say… Mother’s Day, where a brand may not find real value in running spots to promote a new power…

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Six Brands That Make Influencer Marketing Look Easy

Lauren Jung — Mon, 04 May 2015 10:18:00 +0000

The term “lifestyle blogger” has really turned into a catch-all phrase, which loosely refers to bloggers who talk about the various inspirational aspects of their lives. When readers stumble across a lifestyle blogger with similar style, taste, and way of life, they’ll begin following her, relying on her as a go-to source of intel whenever…

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