influencer-generated content – The Shelf, a Data-First Influencer Marketing Company

UGC Is Redefining Social Media Marketing in 2025—Here’s How to Leverage It

Ariana Newhouse — Mon, 06 Jan 2025 11:30:00 +0000

Get ready for a UGC smackdown! Wait, no, that’s UFC. But believe it or not, user-generated content (UGC) and the Ultimate Fighting Championship (UFC) have more in common than you might think. When it comes to UGC, “there are (almost) no rules.” And as far as social media content goes, it’s “as real as it…

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Allowlisting vs. Whitelisting: Why the Industry is Retiring the Term “Whitelisting”

The Shelf Team — Wed, 20 Sep 2023 15:55:49 +0000

If you’ve had the experience of joining a meeting and having someone use the term allowlisting, it may have taken you a second to catch up to what was going on. Depending on the situation, you may have even inquired about the term. What is allowlisting? When it comes to allowlisting vs. whitelisting, what’s the…

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Before Your Repost… Rules for Repurposing Influencer-Generated Content

Saphia Lanier — Wed, 13 May 2020 15:14:00 +0000

A common outcome brands want to see from their influencer marketing campaigns is a growing catalog of content that they can reuse for ads and repost to their own branded social media channels. But repurposing influencer-generated content to be used for stuff like evergreen brand awareness campaigns, social proof, testimonials, lead generation, and syndicated content…

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UGC Rights: Who Owns Your Sponsored Content?

Guest Post — Mon, 22 Apr 2019 11:45:00 +0000

How to Keep the Rights to the Content You Pay Influencers to Create for You In the wonderful world of social media, user-generated content is a valuable resource for marketers. It helps address content production gaps, it increases follower engagement, and it’s an effective method of word-of-mouth marketing. But with the multiplication of user-generated content…

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THE 5 BIG BENEFITS OF USER GENERATED CONTENT

Sorilbran Stone — Mon, 03 Sep 2018 11:07:00 +0000

Why User-Generated Content is Influencer Marketing’s Pot o’ Gold In the world of influencer marketing, user-generated content (UGC) is marketing gold. It is the influencer’s raison d’être. It is the one part of the campaign where an influencer proves his or her value to your brand. And frankly, it’s the reason you hired an influencer…

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11 SMART EXAMPLES OF UGC CAMPAIGNS (BIG BRANDS)

Danielle Hayes — Mon, 20 Aug 2018 12:53:00 +0000

11 Shining Examples of High-Impact User Generated Content to Inspire Your Next Campaign Coming up with fresh, and exciting ideas for the content you use in your marketing campaigns can be time consuming. You’ve run through the standard list of images that businesses should post on Instagram – product images, behind the scenes, and the…

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How to Get Amazing UGC for Your Campaigns

Danielle Hayes — Tue, 05 Jun 2018 09:56:00 +0000

Here’s How to Land the Absolute Best User-Generated Content for Your Influencer Marketing Campaigns You have the whole marketing team holed-up in a meeting room powering through another brainstorming session, trying as hard as possible to come up with something fresh and exciting for the next campaign. “We could use cute animals?” – but you…

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